Geelong shines at state tourism awards

Tourism Greater Geelong and the Bellarine won gold at the Victorian Tourism Awards for its Everyone's an Influencer marketing campaign. (Supplied)

Geelong’s tourism industry featured heavily in last week’s 2024 Victorian Tourism Awards, with four local businesses taking home gold and five more receiving silver or bronze.

The Q Train’s fine dining journeys won gold in the Tourism Restaurant and Catering Services, while Tourism Greater Geelong and The Bellarine (TGGB) took top spot in the Tourism Marketing and Campaigns category for its Everyone’s an Influencer campaign.

Port Phillip Ferries and tour providers Hop It also won in their respective tour and transport operators categories.

Silver awards went to Adventure Park Winter Glow Festival (Festivals and Events), Geelong Arts Centre (Cultural Tourism), GMHBA Stadium Higher Mark (Business Events Venues), Liberty Balloon Flights (Adventure Tourism), while Accessible Accommodation won bronze for Excellence in Accessible Accommodation.

Tourism Greater Geelong and The Bellarine Executive Director Tracy Carter said she was elated to see so many local operators recognised.

“We’ve seen firsthand the incredible hard work, passion, and resilience they’ve shown through what has been a challenging period for many in the sector,” Ms Carter said.

“Still, they’ve continued to deliver outstanding visitor experiences, and it’s so satisfying to see their efforts rewarded.”

Ms Carter also expressed her delight in TGGB’s marketing campaign win.

“We’re so proud to have secured this award,” she said.

“The win reflects the creativity of our small but mighty marketing team, and we’re overjoyed to see our efforts recognised at a state level.”

Port Phillip Ferries chief executive Murray Rance expressed his pride in the company’s gold award.

“This award is a testament to the high-quality service we provide, transporting thousands of passengers each year between Melbourne and the Bellarine region, including Geelong on weekends,” said Mr. Rance.

“This award underscores the value of ferry travel to Victorians and reinforces our commitment to advocating for its growth.

“We are grateful for the support we receive from the Victorian Government, which plays a crucial role in helping us expand and innovate. Together, we look forward to continuing our journey of providing accessible, sustainable, and reliable ferry services to the community.”