Shop ’til you drop at Central Geelong’s shopping festival

A Natural Bunch. (Pictures: Supplied)

Central Geelong’s much-loved and time-honoured annual shopping event is returning in 2020.

The Central Geelong Shopping Festival + Sidewalk Sales has continued to gain popularity since its inception in the 1980s, offering shoppers incredible discounts, bargains and special offers right across Central Geelong on Melbourne Cup Day.

This year’s event is expanding, increasing from a traditional one-day event to seven exciting days from November 2-8. With lots of fun and new elements, the event has been reimagined into a COVID-19 safe festival featuring street trading, in-store and online special offers, self-fill goodie bags, a self-guided Sweet Street experience, giveaways and much more.

The Central Geelong Shopping Festival + Sidewalk Sales is the perfect opportunity
to kick-start your Christmas shopping,
support Central Geelong businesses by buying local and not to mention, grab yourself
a bargain!

This year, you can also enjoy the festival from the comfort of your couch. Festival ambassador and Geelong Cats AFLW player, Renee Garing will join Jemma Ryan, editor of GT Magazine, as they drop into some of Central Geelong’s leading retailers to create an exciting video series for you to enjoy at home.

This video series will provide you with an exclusive look at some of the season’s latest trends, new stock arrivals, hot tips and ‘how to’ guides. And on each day of the festival, participating businesses will reveal in their video how you can access exclusive special offers, giveaways and free gifts.

With a new video dropping daily from November 2-8 and pre-released sneak peaks late October, be sure to tune in to Love Central Geelong’s Instagram so you don’t miss out on these exciting insider deals. Here’s a preview of some of the businesses which will be participating in this year’s Shopping Festival and treating shoppers to exclusive special offers.

With lots of new arrivals in store, Unique on Yarra in Yarra Street is a great spot to check out the latest spring fashion trends and indulge in some well-deserved retail therapy. From casual knits and cardi’s to fun and funky dresses, best-selling denim, plus beautiful leather wallets, handbags and accessories, Unique on Yarra will have you feeling a million dollars when you step out this spring.

One of Central Geelong’s more recent arrivals is florist A Natural Bunch. The shop in James Street is a sight for sore eyes – bursting with beautiful colour and gorgeous, locally grown blooms. From custom made arrangements, to gift hampers, ready to go bouquets and potted plants, A Natural Bunch gift or delivery will brighten anyone’s day. Order in store or online at

You’re Gorgeous Hair & Beauty in Moorabool Street is a one-stop beauty shop offering dozens of luxurious beauty and spa services using only the best Australian-owned and made products. From hair colouring and cutting, eyelash extensions, massage, waxing, tanning, hair removal, manicures, pedicures, facials and make-up application, you will leave their salon feeling as fresh as a daisy. Book yourself a treatment at and indulge in a pampering session by the talented and experienced team of hairdressers and beauty therapists.

Recess Bar & Eats in Moorabool Street is Geelong’s only gluten free restaurant. Located at the top end of Moorabool Street, Recess’ edgy beer garden is the perfect place to sit back in the sun, sip on a cocktail and take in the view of the stunning St Mary’s basilica. Or perhaps you’d like to try out Recess’ recently released new menu featuring a ‘feed me’ option, allowing you to sample chef selected, to die-for dishes without having to make any tough decisions. Visit for reservations.

If cooking or baking is your specialty,
look out for Chef’s Essentials in Ryrie Street. With an enormous range of kitchen products
in stock, from cookware to baking and decorating supplies, knives and kitchen gadgets, Chef’s Essentials is every home chef’s best friend. Visit them online at

One of Geelong’s leading men’s clothiers Eddy Elias Menswear, supplies an extensive range of distinguished and ready to wear suits, casuals, shoes, ties and accessories at the Moorabool Street store. In-store style consultants will expertly fit you and if needed, their in-store tailoring service will adjust your new pieces while you wait. Create your own distinct style and schedule an appointment at

Organic and health food store, Organic Larder will wow you with its super fresh range of eco-friendly fruits and vegies, bakery, grocery and pantry items at the rustic and well-stocked store in Malop Street. Currently celebrating its 20th birthday, Organic Larder’s friendly staff are passionate about health and wellbeing and support sustainable, ethical farming and food production. Their pre-prepared boxes are jam-packed with organic goodness and are worth checking out at

If you’re a bride to be, Foreverness Bridal Boutique is Geelong’s newest bridal business and can provide you (and your bride tribe) with the ultimate bridal experience at the boutique in Moorabool Street. Your personal stylist will help you find your true bridal style in a fun, relaxed and stress-free environment. Book your experience in their online diary at

Geelong Art Supplies has been providing the Geelong community with quality art supplies for more than 26 years. Whether you are a budding new artist or an industry professional, Geelong Art Supplies can help launch your next art project or perfect your style. Visit them in Ryrie Street or online at

As we all know, bold and beautiful brows are right on trend and many claim they are your most important facial feature. If it’s time to take care of your brows, let Brow Syndicate in Ryrie Street create the perfect frame for your face. Brow Syndicate is also an expert when it comes to all things beauty, offering waxing, lash lifting, spray tanning, teeth whitening, facials and peels. Book an appointment at

So start working on your shopping wish list and stay tuned for the official Shopping Festival online program at to be released on October 22, with a full list of special offers released on October 28. And don’t forget to follow Love Central Geelong on Instagram to discover exclusive special offers and gifts from participating businesses in an exciting new video series.

Sign up to the ‘General Activities’ mailing list at to be notified when the Form Guide is released.

All activity is subject to COVID-19 restrictions. Please adhere to ‘Third Step’ restrictions and wear a face mask when you leave home.