The Geelong region’s peak tourism body has launched a new campaign this month focused on bringing people to the area during the winter season.
Tourism Greater Geelong and the Bellarine’s (TGGB) campaign Off-Peak. On Point spruiks the region’s attractions during the colder months with the intention of addressing the challenges tourism operators face during the off-season.
Postcards featuring local tourism businesses are a central part of the campaign, with thousands being distributed to residents and businesses.
Locals can send postcards to family and friends throughout Victoria and interstate, inviting them to come to the region to experience attractions such as award-winning wineries, distilleries, restaurants and tours.
The Visit Geelong and The Bellarine website also features a showcase of local tourism experiences and a wide range of off-peak promotional deals.
TGGB executive director Tracy Carter said the campaign was “about enjoying the sweet spot outside the summer peak”.
“The Off-Peak. On Point campaign positions Geelong and The Bellarine as the place to enjoy more of the good stuff – more culture, more food, more nature with less waiting around,” Ms Carter said.
“Many of the region’s top attractions are still under the radar for locals and visitors alike, off-season is the best time to visit them. You don’t need a passport for this, just a couple of days and a will to unwind.”
