Tourism forum hits Geelong

ON THE BALL: Victoria Tourism Industry Council and Geelong Cats chiefs Felicia Mariani and Brian Cook during this week''s tourism conference. Picture: Rebecca Hosking. 195627

Nearly 400 delegates converged on Geelong for Victoria’s largest tourism conference this week, according to organisers.

The Victorian Tourism Conference, now in its sixth year, returned to Geelong on Wednesday after debuting in the city in 2014.

“We are excited to bring the conference back to the place where it all began,” said Felicia Mariani, Victoria Tourism Industry Council’s chief executive.

The conference brought together the best minds in tourism for two “dynamic” days of dialogue, adventure, knowledge-sharing and networking, Ms Mariani said.

An “impressive array” of renowned local, interstate and international speakers brought “to life” the conference theme of ‘through disruption, we find excellence’, she said.

Tourism was a key economic driver for the Geelong region and major drawcard for visitors to Victoria, Ms Mariani said on Wednesday.

“This year’s program is a real game-changer for industry,” she said.

“Not only is this a great opportunity for industry to share ideas and learn best-practice strategies to grow their businesses, it also positions Geelong front and centre to showcase its exceptional tourism assets.

“We have organised a strong line up of presenters and bespoke experiences drawing on some of the most creative minds from across Australia and around the world.”