Corporate Social Responsibility
Winner: Bendigo & Adelaine Bank
Bendigo & Adelaide Bank aims to provide Australia’s“ most-customer-connected“ branches across Geelong and southern Victoria.
“We do so by focusing on the success of our customers, people, partners and communities,” the bank says in its awards entry.
“Our vested interest in growing and sustaining our communities is why we do what we do.”
The bank says it cares “about people and what they care about”.
“As a bank we are good with money.
“But it is more than that. We are more interested in the good that money can do.
“People should be treated fairly and decently no matter their circumstances. We know people with a purpose make great things happen.
“Community is as important to us as it is to its members.
We strive to create and share value with everyone connected with our business. We weigh all of our decisions because they affect the future we help to create.
“Our actions define us more than our words will.”
The bank says its point of difference is being “invested in making a real difference in the lives of individuals, groups and local towns, cities and suburbs”.
A drive around Geelong exposes the impact of the bank’s13 branches on its infrastructure and people.
“We aren’t just bank branches. We are members of your community and we’re proud to play a part in being the change.“
