This tyre team’s pumped

With 40 years in the business, Barwon Tyre Centre’s Graeme McMahon has its customers’ tyre needs covered.
Graeme has watched the industry evolve to offer the large variety of brands and types available today.
“I’ve seen plenty of changes in the tyre industry in that time,” he said.
“We used to have five manufacturers in Australia. There are 40 different brands now – if not more.”
Graeme purchased Barwon Tyre Centre eight years ago and works beside his son Luke, who has followed in his footsteps since the age of 14.
“He’s done a mechanical apprenticeship so he can do both the tyre and mechanical side of things,” Graeme said.
Graeme said he takes the time to find out his customers’ requirements and financial situation.
He has everything from “entry level” to top brand tyres.
The company also does mechanical work, including major and minor services.
“The personalised service is what we pride ourselves on,” he said.
“A lot of our customers are repeat business and we get to know them by their name.”
Graeme, 56, hopes his son can take over the family owned business when he retires.
“But only if he behaves himself,” he joked.
The business has sponsored Camp Quality for eight years and supports the Belmont Lions Football Club and the Belmont and Highton bowls clubs.
Graeme is also keen “help the local schools” by with work experience and currently employs a local apprentice.
The Barwon Tyre Centre offers a courtesy car service.