Market Square retailers are getting creative with newly merchandised Yarra St windows providing passers-by with a wealth of regularly changing merchandising.
“We wanted to create a point of interest and showcase the fabulous merchandising our retailers do in-centre,” says centre manager Sandy Kelly-Burton.
But it’s not always just about the creative merchandising, according to Joy Sollberger, who owns the shopping centre’s Gloria Jeans Coffee outlet.
“The inspiration for our April window display was my husband’s grandfather, who recently passed away, and my six-year-old daughter, Francesca,” Joy says.
“The tiny table setting in the window was assembled and stained by my daughter’s great-grandfather, Robert. It’s a bit of a memory that’s very special to our family.
“Also, Francesca’s favourite activity on Friday mornings is to get a bubbicino with her dad, Marc, so our display is recreating the very special father-daughter bond they share.
“When we’ve been setting up the windows we’ve had people walk by and say things like, ‘It’s so nice to see these windows being utilised’, and, ‘It’s great to see what the retailers are doing’.”
More information about activities at Market Square are available at marketsquaregeelong.com.au and facebook.com.MarketSquareSC.
