Winning gave firm its wings

The martlet bird represents everything graphic designer Cheryl Martin takes pride in, with its 15th Century connotations of swiftness, promptness and bringing good news.
“I love that I get to be creative every day and help businesses really showcase who they are and what they stand for,” she says.
Cheryl chose the heraldic symbol of the bird when launching Martlette Graphic Design six years ago.
“Someone in Bendigo was already using Cheryl Martin as a domain name,” she explains.
Martlette Graphic Design is all about providing high-quality designs on time for clients.
“We’re known for keeping projects on track for clients,” Cheryl says
That commitment won a category on debut in the 2017 Geelong Business Excellence Awards.
“Winning Micro Business of the Year gave Martlette huge exposure to the Geelong businesses community,” Cheryl says
The entry process also provided “fantastic feedback and useful, constructive advice”.
“I found the judges feedback really helpful,” Cheryl says.
“The benefits of putting in a submission are greater than winning an award.“
Martlette has clients from King Island to Cairns and beyond, with Cheryl recently designing a logo for South Pacific Air Ambulance Service, based in Vanuatu.
“How they find me is amazing!”
Cheryl has decades of experience in graphic design, from logos, websites and social media to brochures, business cards and annual reports.