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HomeIn BusinessFood tourism - a new way to enjoy Japan

Food tourism – a new way to enjoy Japan

Foodlovers make up some of the most dedicated travellers in the world – and why not?

While so many cuisines and recipes have travelled the world and are now available here in Australia, there is nothing better than visiting the country and region that your favourite comes from.

Imagine enjoying the fresh tomatoes and Bistecca alla Fiorentina in Tuscany, Bouillabaisse in France or a proper English pub meal in, well, a proper English pub.

For those who love sushi, ramen and tempur and want to know more about Japanese cuisine – the Japan National Tourism Organization (JNTO) has created the perfect list of where to go to try your favourites at their best.

While certain dishes can be found across Japan, each region also has its own unique delicacies based upon the local ecology, seasonal produce and the daily catch, with many areas renowned for a single iconic dish, perfected by chefs who hone their craft over generations.

From time-honoured fermentation techniques and seasoning staples such as miso paste, soy sauce, pickles and mirin which vary from region to region, to preparing meals which are both nutritionally balanced and beautiful to look at, the art of Japanese cuisine – washoku – is officially recognised as a UNESCO Intangible Cultural Heritage Property, yet many of the country’s fascinating food regions and flavours are still largely undiscovered by visitors.

To shine a light on the diversity and delicacy of Japanese cuisine, here are just some of the JNTO must-try dishes for Australian travellers keen to delve deeper into the flavours of Japan and the prefectures they can be found in.

Sweet octopus and eel (Aichi Prefecture)

Head to Himaka Island, locally known as ‘octopus (tako) island’ to sample super soft octopus with a sweeter flavour. From boiled octopus to octopus sashimi, deep-fried tentacles to octopus shabu, there are myriad ways to enjoy it…including off the plate, with octopus characters displayed throughout the town. Another Aichi favourite during the summer months is hitsumabushi, a dish of grilled eel (unagi) atop white rice with an eel glaze. Add an extra splash of flavour by pouring a broth of dashi and tea over the bowl.

Wonderful wagyu (Mie Prefecture)

Whilst less globally renowned than its wagyu rival Kobe beef, many Japanese locals consider Matsusaka beef as the country’s best. The product of cattle who are raised in stress-free environment which contributes to the meat’s ultra-soft texture and marbling, the area around Matsusaka Station is home to a plethora of restaurants dishing up the local specialty in every manner imaginable, from sukiyaki (thinly sliced beef simmered in a soy-based broth and dipped in raw egg) and yakiniku (grilled with mixed dipping sauces) to shabu-shabu, teppanyaki and sashimi, this melt-in-your-mouth meat is a must for visitors to Matsusaka.

Remarkable ramen (Fukuoka Prefecture)

Famous for its Hakata ramen, a tonkotsu-style version with a milky pork bone broth and firm, thin noodles, Fukuoka is a haven for gourmet travellers, who can enjoy some of the region’s signature delights at its bustling yatai food stalls. Set up every evening in the Tenjin and Nakasu areas, these street stalls are beloved by locals for both the flavoursome food and the chance to connect over a quick bowl of steaming broth or sizzling seafood. Popular picks to try include Hakata ramen (of course), grilled chicken yakitori, goma saba (a mackerel dish with sesame), or local oden hot pot. Remember not to overstay your welcome, yatai stalls aren’t the spot for slow dining and you should only stay whilst eating then pass your seat to the next diner.

Citrus delights (Ehime Prefecture)

While Australians take mandarins and oranges for granted, in Ehime Prefecture, they are elevated to a whole new level. Ehime is Japan’s top producer of mikan citrus fruits, a unique variety of satsuma mandarin, typically sweet and seedless, which are trending on TikTok for their jelly-like texture. Visitors can pick their own in the Yawatahama area, enjoy fresh mikan juice direct from taps around Matsuyama Castle and Dogo Onsen, or try them in everything from fruit sandwiches to parfaits.

Unbelievable Udon (Kagawa Prefecture)

No visit to Kagawa Prefecture is complete without slurping down a bowl of Sanuki udon noodles, named after the former Sanuki Province. Made from wheat with a square shape, flat edges and chewy texture, Kagawa is home to more than 700 specialist Sanuki udon restaurants. Simple and heartwarming, the dish is usually served with egg yolk or niboshi (dried sardines). Another iconic dish to dive into in Kagawa is hone-tsuki dori, a juicy, spicy version of our retro chicken Maryland.

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