When you think of Geelong, you might picture the waterfront, bustling streets, and local cafes.
But just over in Fyansford, among tractors, mowers, and farm machinery, one local businesswoman is turning heads and making a big impact.
Amanda Davies, better known as The Tractor Lady, is the powerhouse behind Geelong Rural, trusted go-to for farmers, tradespeople, and locals throughout the region.
Just over nine years ago, Amanda and her husband Bryan took a leap and purchased Geelong Rural. While Bryan, a qualified diesel mechanic, jumped right into the daily running of the workshop with all the servicing and repairs, it was a very different story for Amanda.
With a corporate career behind her and zero tractor knowledge or experience, Amanda decided to grab the bull by the horns and become the salesperson for Geelong Rural and sell tractors and farm machinery. Amanda studied the specifications of every Kioti tractor, researched attachments and implements and of course got behind the wheel and learnt to drive them.
In a very male dominated industry, it can be hard to break through the stigma that women don’t own tractor dealerships and don’t sell tractors, but Amanda has cut through the BS and really showed people that success is built on hard work, dedication and sacrifice.
Sheer determination and passion have earned Amanda the title of The Tractor Lady.
Her natural warmth, big personality, bright pink lipstick and honest down-to-earth style quickly earned her the nickname, setting her apart in the tractor sales industry. If you’ve ever found yourself stuck behind a bus in Geelong or glanced up at a local billboard, there’s a pretty good chance you’ve seen The Tractor Lady smiling at you.
Thanks to Amanda’s leadership, Geelong Rural has become the region’s trusted destination for reliable farm machinery. From Kioti tractors and skid steers to Bad Boy mowers, Bobcat forklifts, and STIHL equipment, their carefully curated range delivers the performance and reliability farmers count on.
Geelong Rural has earned recognition for its award-winning sales and standout customer service. But for Amanda, success goes far beyond the numbers. Every customer who walks through the door is welcomed as part of the Geelong Rural family. She listens, asks questions, and takes the time to ensure they get exactly what they need. Under her leadership, the business has become a place where genuine relationships carry just as much weight as the machines themselves.
Balancing a business, three young children, and an active role in the farming community is no easy feat. But Amanda handles it all with a mix of humour, determination, and a clear sense of purpose. She’s surrounded herself with a team that shares her values – people who truly care about their customers and their community. Because of her approach, Geelong Rural feels warm, welcoming, along with a combination of expertise, care, and community spirit that has made Geelong Rural a trusted destination across the region.
Amanda’s story resonates with the people of Geelong because she’s not just a business owner. She’s a local who understands farming, the challenges tradespeople face, and the hopes of families who call this region home.
Every decision she makes at Geelong Rural reflects that connection from supporting farmers with reliable machinery to creating a welcoming space where everyone feels valued.
Amanda is paving the way for the next generation of women in agriculture by inspiring them to be the best versions of themselves, to be strong and believe in yourself.
Her leadership isn’t about following a formula. It’s about carving her own path, guided by integrity, care, and a genuine commitment to the people around her. Through Amanda, Geelong Rural has become more than a place to buy equipment – it’s a hub of community, trust, and shared purpose.
Celebrating Amanda Davies and Geelong Rural is celebrating the spirit of Geelong itself.
Resourceful, welcoming, and committed to community, she demonstrates that local business is about more than products – it is about people and relationships. The Tractor Lady is proof that determination, heart, and a genuine connection to the community can make a difference every day. Amanda and her team are helping shape the region, one tractor, one conversation, and one customer at a time.
That is what We Are Geelong is all about and Amanda Davies embodies it fully.
