Emerging Business Award: PROVENIR
As the proud sponsor of the Geelong Business Excellence Awards’ (GBEAs) Emerging Business category, The Gordon has been helping people gain real skills for more than 130 years.
The Emerging Business Award is for newcomers, with less than three years’ operation, that are just starting out but are already making a significant impact. This year, the award goes to Provenir.
Founded in 2017, Provenir’s mission is to create Australia’s best beef. With this in mind, Provenir is also fighting for livestock to receive the best treatment possible throughout the entire process.
The notion that the best quality beef can only come from livestock raised with the highest welfare standards, Provenir influenced changes to Victorian livestock laws, aiming to prevent stresses caused to animals through long-distance live transportation.
Provenir did this by influencing change to the laws requiring animals to be slaughtered at fixed abattoirs – instead, Victoria now permits the operation of Provenir’s innovative mobile abattoir. This has also created a new category of meat known as on-farm processed meat. This process is far more beneficial for all involved, in that the livestock are prevented from stressful mandatory live transport, for farmers to close the life cycle and provide improved yields, and for consumers to enjoy a paddock to plate experience that is fresher, more ethical and comes straight from the farmer.
Upon its recent move to Avalon Airport, Provenir has launched a commercial kitchen company and a pet food company.
“Provenir has disrupted the abattoir industry by not only changing the laws in Victoria but also creating a new category of meat, better for animals, farmers, and consumers,” the judges said.
“They also added the business pet food and commercial kitchen companies, to ensure every part of the animal is utilised – demonstrating commitment to sustainable protein.”
