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HomeIn BusinessWhy ’Coolcations’ are the hottest travel trend this year

Why ’Coolcations’ are the hottest travel trend this year

Taken a Coolcation recently?

All the ‘cool kids’ are taking ’coolcations’ where they explore vivid and exciting destinations like Canada, Alaska, Norway, Sweden, Finland and Iceland.

‘Coolcationing’ is one of the top travel trends of 2025 and is so called as many travellers are tired of travelling in the intense heat so are choosing destinations like Scandinavia, Alaska and Canada.

As this is the very region Viking calls home, they are without question the best placed to show travellers around these spectacular regions and share their homelands with them.

Viking introduces their passengers to the history, culture, architecture and art of the region and offer them the chance to explore their culinary uniqueness all while travelling in understated luxury.

Travelling the far seas of Canada, Greenland, Iceland and the Arctic is a chance to discover distant shores and visit villages and scenery not overrun by tourists.

From quaint fishing villages to snowcapped mountaintops, witness majestic landscapes, and learn about Inuit traditions, revelling in the history of Viking exploration.

Visit vibrant Bergen in Norway, home to the Hanseatic League’s only kontor (trading enclave) still in existence.

Join shrimp-peeling experts as they demonstrate their different preferred methods. Try both and see which techniques works best before savouring a hard-earned meal with white bread and a glass of chilled white wine.

Meet some of the four-footed locals and learn about the classic Norwegian brown goat cheese called Gjetost.

Norwegians love their coffee, and a trip behind closed doors to discover the process that brings Friele, Norwegians favourite coffee to life and learn about the fascinating art of ‘cupping’ will entice the senses.

Explore the stunning beauty of the Svalbard archipelago, hundreds of Norwegian islands halfway between Norway and the North Pole. Stunning panoramas unfold here with dramatic fjords leading into glimmering bays surrounded by massive glaciers and rugged peaks cloaked in snow.

The austere tundra unfolds to an Arctic desert where polar bear, Arctic fox and reindeer roam. Many regions have been designated Important Bird Areas by BirdLife International for the countless winged creatures that breed and hunt along the coast.

The region’s endless wonders can be explored by zodiac, kayak and by land. Discover what life in the Arctic is like during a drive through Longyearbyen and a visit to the Svalbard Museum.

Journey to Camp Barentz in the remote Advent Valley and meet its lovable husky dogs and their musher.

Fossil hunting, sled ride, and a thrilling ride to the advent Valley by ATV are just a few of the adventures to experience.

Discover the area’s natural beauty by kayak against a stunning backdrop of sweeping mountains or ascend into hard-to-reach places and admire panoramic views around Ísafjördur on an exhilarating ATV excursion.

Get to know a local Greenlander and share a traditional snack during a home-hosted visit. Learn about the local culture, their traditional clothing and fabric, and gain insight into village life. Cap the visit by sharing a kaffemik, a Greenlandic tradition used to celebrate special events or milestones, such as birthdays or births. Enjoy this cultural exchange while tasting homemade Greenlandic cake and pastries

Viking travellers Jenny and Phil Morup were full of praise for their recent trips.

“All of our Viking cruises have been enjoyable and adventurous. We particularly enjoy scenic cruises in cooler climates,“ they explained.

“It is for this reason we enjoy sailing around Norway, Iceland, Greenland, Alaska and Canada. Cruises we have completed in these regions are Viking Empire (49 days), In the Wake of the Vikings (15 days), North Pacific Passage (22 days) and Iceland and Norway’s Arctic Explorer (15 days).“

Back onboard recharge and renew body, mind and spirit in Viking’s Scandinavian-inspired Spa, a Nordic sanctuary of holistic wellness, today while at sea.

Whether choosing to unwind in the sauna, refresh in the Snow Grotto or take a dip in the Thermal Pool, it’s hard not to feel recharged and revitalized.

Viking’s inclusive value includes everything needed for a fabulous trip, such as a guided excursion in every port, all onboard meals including alternative dining venues, wine and beer with lunch and dinner, unlimited Wi-Fi, 24-hour specialty tea, coffee, and bottled water, access to the state-of-the-art Nordic spa, self-service laundry and all tipping. With no kids, no casinos, fewer than 1,000 guests, and all veranda staterooms, Viking’s award-winning ships take their passengers as close as possible to each destination.

To learn more about Viking’s Coolcations visit www.viking.com or call and speak to member of the team on Reservations (AU) 138 747

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