Augmented Reality Christmas fun in Central Geelong

Immerse yourself in giant 3D artworks. (Pictures: Supplied)

There’s no denying it, Christmas is well and truly here and there are so many ways to celebrate Christmas in Central Geelong.

Central Geelong Marketing is offering lots of opportunities to experience and explore our festive city and maximise your Christmas joy.

The Central Geelong Christmas program offers 22 fun and mostly FREE Christmas experiences. A big hit this year is the Augmented Reality Christmas Trail and Giant 3D artworks where Christmas really comes to life.

Augmented Reality Trail
A Christmas Elf decorating Central Geelong, a Gingerbread Man dodging giant gifts, singing snowmen and even the ‘big man’ himself are hiding around Central Geelong. Can you find them?

All you need is your smartphone or device to discover these loveable Christmas characters. Download the free ‘Creativitek’ App from the App Store or Google Play then use Central Geelong’s free Wi-Fi network as you search for the ‘Christmas in Central Geelong’ footpath stickers located throughout our festive city.

There are Christmas characters to discover at 12 Central Geelong locations. You can download a map of all the locations at

Once you’ve found each sticker, just point your smartphone or tablet at the image on the sticker to see the magic happen!

Location 1: The Green Spine. Corner of Yarra and Malop streets – Pose next to Santa on the corner of Central Geelong’s Green Spine.
Location 2: Ryrie & James streets – Find some snowmen getting into the festive spirit near the pedestrian crossing.
Location 3: Ryrie Street, Village Cinemas Geelong – Watch out for those giant gifts Gingerbread Man!
Location 4: Moorabool & Brougham streets – Help a Central Geelong Christmas Elf as she decorates Central Geelong.
Location 5: Moorabool & Myers streets –Find the festive snowmen on the corner of Moorabool and Myers streets.
Location 6: Eastern Beach – Enjoy some more decorating with our Central Geelong Christmas Elf.
Location 7: Customs Park – Watch out for those giant gifts Gingerbread Man!
Location 8: Little Malop West – It’s those giant gifts again! Look out Gingerbread Man!
Location 9: Little Malop Central – See the snowmen enjoying the festivities.
Location 10: City Hall, Gheringhap Street – Snap a selfie with Santa at City Hall – Christmas Tip: While you’re at City Hall, you can also stop by the Geelong Library and Heritage Centre in Little Malop Street to post your letter to Santa in the North Pole. Don’t forget all mail must be received by December 10 to receive a letter back. You can also post your letter to Santa at the mailbox located at the Carousel.
Location 11: Steampacket Gardens – Help the Central Geelong Christmas Elf with her decorating.
Location 12: Floating Christmas Tree – Pose next to Santa at the magnificent floating Christmas Tree. Don’t forget to take a photo of your augmented experience and share it with us! Tag us @lovecentralgeelong and #geelongchristmas

Some tips to get the best out of your augmented reality experience:
• The button for recording videos/taking photos works like Instagram’s button. You tap it to take and share a photo or you need to hold it to record a video.
• For the best photo experience, we suggest turning each character into a markerless experience using the “Reposition“ button. Then you can tap on the screen to place one of the characters wherever you want and resize it.

Augmented Reality Colouring Sheets
Bring the Floating Christmas Tree to life and look out for the Central Geelong Christmas Elf! with a series of interactive Christmas in Central Geelong colouring sheets.

Collect a colouring sheet from a Central Geelong Christmas Elf, The Carousel, or download them at Remember to colour in your picture FIRST and then watch your colouring come to life on the ‘Creativitek’ App. You can also collect a colouring sheet from any of the Santa Stops on the Christmas Trail Map.

Christmas 3D Artworks
As you make your way around Central Geelong, become part of the picture and immerse yourself in our three Christmas-themed 3D artworks.

Location 1: The Carousel – Step inside the Giant Snow Globe located at the front of the Carousel.
Location 2: Moorabool Street – Discover the giant Christmas tree near the corner of Moorabool and Brougham streets.
Location 3: Little Malop Central – Someone special is decorating his tree in Little Malop Central.

For everything you need to know about the augmented reality trail and our giant 3D artworks visit

Do your Christmas shopping in Central Geelong and win
Don’t miss the last few days of our Spend and Win promotion. Until 3pm on Monday, November 30, spend $30 in one day at any Central Geelong business and take your receipts to the Spend and Win Redemption Booth to enter the draw to win the major $10,000 cash prize and $6000 in runner-up prizes.

Shoppers will also receive a $10 instant reward voucher from a participating Central Geelong business, simply for entering! (while stocks last, daily limits apply).

Make the most of the incredible Black Friday specials in Central Geelong and be rewarded with so many ways to win.

For more information visit

Start planning your visit to Central Geelong this festive season and enjoy some fun and free festive cheer. Visit to download the Central Geelong Christmas Trail and find out more about all the activities on offer this festive season.

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