Sea All Dolphin Swims has won the Tourism and Hospitality category of the 2019 Deakin University Geelong Business Excellence Awards.
James Murphy bought Sea All Dolphin Swims in February 2017 as the business struggled with “a lack of reinvestment and energy”.
“Since the purchase the business has turned, achieving record-breaking sales and growth, allowing us to vastly improve and innovate processes, assets, systems, products and culture,” James says in his awards entry.
His vision for Sea All Dolphin Swims is a “flourishing year-round business that enriches the lives of our customers and local marine environment, and supports a team of passionate local professionals”.
Founded in 1996, the business now offers seal and dolphin swims, sightseeing tours, school programs, virtual reality education programs, surf lessons and Tours, and a Bay Wave Tour.
“We are the only dolphin-swim operator on the Bellarine,” James says.
“Our approach of exceeding expectations separates us from every operator in our industry and our reviews attest that.”
James says Sea All Dolphin Swims provide “unforgettable, incredibly unique experiences, leaving customers in awe”.
The awe for customers involves coming “eye-to-eye with wild dolphins”, doing things they “couldn’t imagine” like jumping from the boat roof and snorkelling with wildlife, and “the exceptional customer experience”.
