After identifying a gap in the real estate market for a more authentic agency service, Ricky Forte established Geelong Real Estate Co (GREC) in early 2021.
Starting a business is difficult enough on its own, however Ricky’s enthusiasm is clear in his drive to establish a company during a global pandemic.
Coming from a background in real estate and community work, Ricky set out to deliver service with a difference to Geelong and the surrounding areas.
As a carbon-neutral business, GREC places a strong emphasis on environmental and corporate social responsibility.
“We’re a business that’s focused around community, not just profits,” Ricky says.
“We’re offering a different service where we’re known for something different, we’re known for being a company that gives back and is carbon neutral.”
Initially beginning the business on his own, Ricky has grown the team to five staff in 13 months.
“The most exciting thing is that [GREC] is an attraction business, not just for customers but for staff. People want to work for someone that’s more corporate or socially responsible – the people that work with me; we share a vision.”
The GREC team is regularly seen at sausage sizzles, shaking tins and supporting local initiatives, including Rory’s Warriors, the Royal Children’s Hospital and the Red Cross, as well as local sporting teams and kindergartens.
“We encourage people to contact us if there’s something that we can do to support the local community, whether it be fundraisers or things like that,” Ricky says.
With a total sales portfolio of 91 properties in its first year of operation, business was booming for GREC throughout the pandemic, and continues to flourish as the world reenters the realm of normalcy.
GREC is a first time entrant and finalist in the 2022 Geelong Business Excellence Awards (GBEAs), and Ricky encourages other businesses to get involved in future years – with a potential award only an added benefit to entering.
“Having the expectation of winning isn’t everything for me,” he says.
“For me, it’s when you stop and do a deep dive on your business – everyone is working so hard in the business, it’s important to stop and work on the business.”
“It’s more just to be able to network with the people involved in the awards, and identifying so many areas in the business that need improvement – that’s been a real plus that I wasn’t expecting.”
Thanks to major sponsor LBW Business + Wealth advisors, the 2022 Geelong Business Excellence Awards celebrate clever, creative and connected businesses in Geelong and the Bellarine, as well as the Surf Coast, Queenscliff and Golden Plains regions.
The Geelong Business Excellence Awards presentation event will take place at GMHBA Stadium on Thursday October 27 at 6pm. Tickets to the awards night are available now at www.gbea.com.au.
