From Geelong to the world

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The Cotton On distribution centre in Avalon employs approximately 1000 locals from the Geelong region. (Supplied)

Elle Cecil

As an iconic Aussie brand, Cotton On has proudly clothed and supported Aussies for over 30 years. As a Geelong-born brand, the group first began selling denim jackets at the local Beckley Market.

Following the 1991 opening of the first Cotton On store, Cotton On Group has grown to encompass eight brands. As a Geelong-run business, Cotton On’s proud commitment to the region continues to this day, employing approximately 1000 local team members in the Avalon distribution centre alone.

Driven by a purpose to make a positive difference in people’s lives, Cotton On products quickly became popular throughout Australia. Shortly after this, the group took its Aussie lifestyle brands to the world, doing good along the way, including through the Cotton On Foundation.

The brand has remained rooted in Geelong, growing from their first distribution centre – a small shed in Breakwater – to their current 35,000 square metre distribution centre in Avalon, with plans to soon extend to 50,000 square metres.

Every piece of stock in Australian Cotton On stores originates from the Avalon distribution centre, with the option for customers to have their Cotton On goods delivered straight to their door. The team at the Avalon distribution centre work consistently and efficiently to ensure positive experiences for customers across Australia.

Cotton On’s Avalon distribution centre is a finalist in this year’s Geelong Business Excellence Awards (GBEAs).

“We’re extremely proud to be recognised by the community as a GBEA finalist with a number of other great local businesses,” says Andy Sanderson, General Manager of Group Distribution.

“Our roots are in Geelong and our hearts are here too. Our success is powered by the hard work of our amazing Avalon distribution centre team who support our business each and every day to continually exceed our customers’ expectations.”

Thanks to major sponsor LBW Business + Wealth advisors, the 2022 GBEAs celebrate clever, creative and connected businesses in Geelong and the Bellarine, as well as the Surf Coast, Queenscliff and Golden Plains regions.

The GBEAs presentation event will take place at GMHBA Stadium on Thursday October 27 at 6pm, with winners announced on the night. For more information, visit www.gbea.com.au.