Fresh food and convenience sets tone for Woolworths reopening

Assistant store manager James with Woolworths Newcomb team member Cassandra.

A new-look Woolworths store reopened last Friday with an expansive fresh food experience, convenient shopping options and value at the heart of their offering.

Having been closed temporarily since July last year, Woolworths Newcomb Central, located on the Bellarine Highway, has reopened after a major store renewal.

The new-look store includes a larger self-serve checkout area in store, as well as a direct to boot service for local residents who shop online. It represents the supermarket’s commitment to the Geelong community, with over 20 new team members joining over 100 existing staff members who worked in the old store and were relocated throughout Geelong, while the refurbishment took place.

Woolworths Newcomb showcases an extensive range of Australian fruit and vegetables, including a collection of organic produce and a dedicated Odd Bunch section. Customers are also able to choose from a selection of 100 percent Australian meat and a great variety of fresh, local seafood from the fish market. Another standout feature of the new-look store is the full production bakery, with fresh, artisan style breads baked daily.

Woolworths Newcomb has implemented a number of offerings to help customers shopping in-store and online. This includes six dedicated parking bays for the Direct to Boot service where customers simply confirm they’ve arrived via the Woolworths app or SMS link to notify the store team, who will then pack the order directly in the boot with no additional charge. There’s also electronic ticketing in-store, removing the need for paper tickets and giving team members more time on the shop floor to help customers.

“My team and I are excited to offer local residents a new shopping experience with an even bigger range of groceries to choose from across all departments in the store, as well as a number of innovative new features to provide convenience and value,” Woolworths Newcomb store manager Andrew Winter said.

“We’re pleased to have so many new team members joining us from the local community, while also welcoming back all of the familiar faces who worked at the old store.”

Highlights across store include:

● Bakery – the store features a full production bakery, your one-stop shop for gourmet loaves, perfect pastries and decadent desserts. The teams are not just baking the bread, but offering to slice it for you too.

● Seafood – Woolworths Newcomb has a great variety of fresh seafood, perfect for a light dinner or an indulgent feast.

● Direct to Boot Drive Thru – Customers can conveniently pull up in a dedicated marked bay to pick up their groceries placed via an online order. Customers can pick a dedicated time window that suits their needs and will get a text when their order is ready for pick up.

Opening hours for Woolworths Newcomb Central are 7am to 10pm, seven days a week.