Esther Lauaki
As shops and restaurants slowly reopen in their first steps out of the pandemic – there is plenty to celebrate.
Cellarbrations at Chas Cole, the superstore opposite the Apco and GMHBA Stadium, has you covered for beverages whether just enjoying a few at home or getting together with friends and family.
Co-managers Josh and Tim say there’s something for all in store.
“We have all the products you’ve grown to know with lots of local offers as well as nine doors of crate beer – there’s always something new,” Josh says.
“We love our fine wine room, fortified wine barrels, spirits, dedicated craft beers and ciders.
“There’s local brews … lesser-known fare and cult faves with epic appeal.
“We’re a superstore with super choice!”
Tim says the duo’s passion for wine is reflected in their business name.
“Chas Cole is a famous name in the region for being fortified wine specialists,” he says.
“We proudly still have that in our store today with 12 barrels.”
The co-managers take pride in sharing their knowledge with customers.
“We’re enthusiasts like many of our customers,” Josh says.
“It’s a hackneyed phrase, but it’s a journey for a lot of people. Some customers have been introduced to gin because of our local distillers and now they are buying up to make their own collections.
“We give friendly, informed and enthusiastic service.
“Everybody’s greeted warmly when they enter our doors and it’s good old-fashioned service.”
In a dynamic industry like theirs, Josh and Tim say that they aim to keep up with fresh and exciting styles and they are open to collaboration with brewers and distillers in the future.
“The business has changed a lot over the past 10 years. Bespoke spirit heirs and newer styles of wine, especially natural wines, are suited to a new generation and evolving cuisine,” Josh says.
When customers buy any Scotchman’s Hill, Robin Brockett or Cornelius product in-store at Cellarbrations Chas Cole (the Swan Bay range 2-for-$35) they will go into the running for $350 of hospitality at Scotchman’s Hill Cellar Door for themselves and their friends.
Cellarbrations Chas Cole, 395 Moorabool Street, South Geelong.
Open 9am-9pm Monday – Saturday and 10am-9pm Sunday. Inquiries: 5223 3322 or email chascole@apco.com.au
