Medium to Large Business of the Year Award

Medium to Large Business Award: CUSTOM NEON

The winner of the 2022 Geelong Business Excellence Awards’ Medium to Large Business Award, sponsored by EML, is Custom Neon.

After purchasing an LED neon sign for their son’s nursery, Jess and Jake Munday shared a bright idea.

In what was originally intended to be a maternity leave project, Jess and Jake launched their business idea on Instagram, selling custom LED neon signs for Geelong businesses and events. Thus, Custom Neon was born in May 2018 and has since exploded into the market. Now a permanently flourishing business, Custom Neon has taken the world by storm, growing from a home business based in Jess and Jake’s garage and selling on Instagram, to a prosperous start-up in Geelong’s Newtown.

In 2019, Jess and Jake teamed up with e-commerce veterans Matt and Teresha Aird to fast track Custom Neon’s products to reach beyond existing local and Australian markets. Now with teams established in the United States and United Kingdom, as well as at home in Geelong, Custom Neon has since become the world’s most loved and trusted LED neon sign company.

“From a one-person, home-based hobby to empowering their people and growing their business to be a leader in their industry, here and internationally, demonstrates a very solid approach in all criteria fields,” the judges stated.

“This has, in turn, delivered them continued product innovation and sales growth.”