Proud history of innovation

Sampford IXL is a part of the IXL Group, a family-owned company that has been part of Geelong’s history for over 158 years.
Operating from headquarters in Geelong, the IXL Group remains a significant provider of local jobs.
Sampford IXL was borne out of the merger between two longstanding, premium and family owned Australian companies – Sampford and Staff and IXL Appliances (a division of the IXL Group). The company still benefits from fifth generation involvement of Matt Backwell and Robert Backwell – who are board members.
By continuing their proud tradition of local manufacture Sampford IXL continues to offer hands-on trades and apprenticeship training opportunities for youth from the Geelong area, and with their products recognised as industry leaders they look forward to maintaining this role long into the future.
Many Australian homes today have an IXL ‘Tastic’ in their bathroom – whether it be a stylish ‘Neo’, or traditional ‘Classic’, ‘Eco’ or ‘Easy Duct’ – it’s a brand that has arguably become an iconic element in modern bathroom design.
IXL products are developed by Sampford IXL’s Research and Development (R&D) team, which is also based in Geelong.
A big part of the company’s longevity has been a focus on innovative and aesthetic products, that are made from quality materials and components with service back-up.
“Sampford IXL’s superior product design, manufacture and durability encourages people to make the decision to buy a quality product. Knowing that it will perform and is a brand that’s been around for a long time is important.”