The team at Beretta’s Bike Studio live and breathe bikes.
Known for their professional advice and experience, all five staff members are equipped in riding and racing.
“We walk the talk – we have real experience in bikes,” business owner Paul Beretta says.
“We want to see people riding bikes or buying a helmet that works for them – we don’t just want a sale, we want to enrich people’s riding experience.”
As children prepare to go back to school, Beretta’s recommends a bike check-over and helmet fit to ensure kids are safe on the roads.
But it’s not just children and men riding anymore, staff at Beretta’s are noticing the increase of women taking up cycling.
“The sport is changing a lot and women are seeing the benefits of cycling, such as fitness benefits and the social aspect,” Paul says.
Beretta’s Bike Studio has been asked to provide mechanic support to the Cadel Evans Great Ocean Road race this month.
“This year we have been asked to assist in the elite races too,” Paul says.
“We make sure we keep riders going if they break down.”
Even Mark Cavendish’s bike is currently at Beretta’s Bike Studio for a check-over before the elite race.
“Most of our business comes by referral and other cyclists; Mark was referred to our store by the race organisers,” Paul says.
Beretta’s has recently relocated to Fyans Street and now features a café in store.
Beretta’s Bike Studio is at 138 Fyans Street, South Geelong, phone 5224 1900, visit bikestudio.com.au, facebook.com/berettasbikestudio or Instagram @bikestudio.
