Geelong workplaces, community groups and residents can get behind Meli’s Giving Tree Appeal to help bring joy to people in need during the festive season.
The appeal is in its 25th year of raising money to support children, families and individuals who may be experiencing hardship at what can be a challenging time of the year.
Meli chief executive Robyn Hayles encouraged people across Geelong to support the campaign, especially as cost-of-living pressures continue to increase.
“Christmas should be a time of joy and connection, but for many, it can be a period of real financial and emotional stress,” she said.
“With the cost-of-living crisis continuing to impact households, even a small donation can make a big difference to a local family in need.”
The appeal raised $110,000 and supported more than 2300 families and individuals across the region last year, with WorkSafe Victoria Social Club being the top fundraising team, having raised $7000.
“For the past two years, our social club has proudly supported Meli’s Giving Tree Appeal,” club vice-president Tim Crowley said.
“As a club, we love knowing that our fundraising efforts help families, children, and individuals in the lead up to the festive season.”
Ambassador Kim Cooper said she was a long-time supporter of the appeal and that she was thrilled to add her voice to the campaign.
“Everyone deserves to experience a little magic during the festive season, so please consider donating if you can,” she said.
The appeal launched on 13 November and will run until 9 December, with all funds raised converted into gift cards to give recipients the freedom to choose what matters most, like a gift or special meal.
