Winter on display

A campaign is putting the region on the map as not just a place to visit during summer but also a great winter destination.

The Tourism Greater Geelong & The Bellarine (TGGB) ‘Greater Happens Here’ campaign highlights the many things to see and do around Geelong and The Bellarine over the cooler months.

TGGB executive director Tracy Carter said the new campaign showcased the region’s diverse experiences during winter and highlighted how Geelong had “truly changed”.

“It aims to encourage local residents, both long-term and new, to get out and about and discover something new this winter,” she said.

“In turn, they then become advocates for their friends and family, encouraging them to join them on their explorations around the region.

“The clever use of language throughout the campaign plays on the Greater theme, demonstrating to locals that Greater is right here in your backyard.

“Whereas for visitors, it encourages them to visit the region for Greater experiences… This is an invitation to come and explore a region that has lots of exciting new options on offer.”

The multi-platform campaign leverages the existing ‘Greater Than’ campaign and will roll out across digital and social media, shopping centre signage, street posters, billboards and media outlets.

It will also include a series of short video snippets showcasing winter experiences, GIF-style visuals and static imagery, with the campaign on the market until the September school holidays.