Iconic brand celebrates ten years at NWM

Dowel Jones' Adam Lynch and Dale Hardiman. (Cricket Studio)

Local design company Dowel Jones is celebrating its 10-year anniversary with the public at the National Wool Museum for the next three months.

The award-winning Geelong-based design brand has transformed the National Wool Museum with colour and light, filling one of the site’s galleries with custom-made collaborative projects for Ten Years of Dowel Jones.

Founded by Dale Hardiman and Adam Lynch in 2014, the company has grown over the last decade from a predominantly furniture and lighting design start-up to an internationally renowned brand.

The Dowel Jones team worked with local artists and businesses, fans and the community on many of the exhibits, including The Self Portrait Rug, which features hundreds of childrens’ renditions of themselves on a 10m by 2m rug.

“We wanted to include as many people from the area in the exhibition as possible,” said Hardiman.

“This isn’t just about us, Dowel Jones; it’s about everyone around us. There are 643 children on the rug, 1400 names on a chair, and then the collaborations, so over 2000 participants making this work, and we will be crediting them all.”

National Wool Museum director Padraic Fisher said he was thrilled to partner with Dowel Jones to present the exhibition.

“Dowel Jones… are reimagining one of our galleries with furniture, lighting, ceramics and textiles,” Mr Fisher said.

“Ten Years of Dowel Jones is a masterclass in collaborative projects and excellence in modern-day craftsmanship.”

Visit geelongaustralia.com.au/nwm for more information on Ten Years of Dowel Jones.