Matt Hewson
Community radio station 94.7 The Pulse is returning to community hands after nearly two decades.
For 17 years the radio station’s licence has been held by multicultural organisation Cultura (formerly Diversitat).
Formed as 3YYR in 1984 and commencing full-time broadcasting in 1988, The Pulse underwent serious financial difficulties after the turn of the millennium.
Diversitat stepped in, taking over management and essentially rescuing the community radio station from folding.
In a joint statement, The Pulse and Cultura announced last week they would begin the transition process to return management of the station.
Cultura chief executive Joy Leggo said would “work closely with The Pulse key personnel” to ensure “a successful return to community ownership, where it truly belongs”.
“Since 2007, we have supported the Pulse and helped it grow into a vibrant, community focused station that has ensured that a diverse range of multicultural programs are on offer,” Ms Leggo said.
“Cultura will continue to support 94.7 The Pulse financially during this transition year to ensure that all legal requirements are undertaken, assistance with regulatory compliance is provided, good governance practices are in place and appropriate financial management processes are operational prior to handing over.
“Following this time, Cultura’s role after 30 June 2025 will change to that of being a major sponsor for 94.7 The Pulse to ensure our multicultural communities will always have a voice on community radio airwaves.”
“The impact of community radio is huge. The Pulse is a vibrant force that nurtures community connections, celebrates culture, provides a platform for local news and champions marginalised voices. Geelong needs this station back in community hands and I am excited to see where this leads.”
The Pulse broadcaster and acting station manager Loretta Hart thanked Cultura for the last 17 years of support, saying the organisation was “really keen to get back to our roots”.
“(This transition) means we’re going to have even more community involvement, which is fundamentally what community radio is all about,” she said.
“There are going to be some challenges… so we’re really looking for the community to get excited about the opportunity and come and join us.”
