Matt Hewson
Vinnies Shops is encouraging consumers to get behind a campaign to make their home and habitat decorating efforts more sustainable – and more affordable – called ‘Dupe the Room’.
Vinnies is putting its shops on the map as a destination to buy quality preloved items and affordable new goods from its ‘Vinnies Own’ range – with a clear call for Aussies to support community-centric shopping.
Geelong West Vinnies Shop store manager Rhys Lefebvre said as well as providing a more affordable and sustainable home decorating option, Vinnies stores also often had items and styles shoppers couldn’t find anywhere else.
“(The big retail chains) it’s all rinse and repeat, so if you’re not going for that look you’ve got to think outside the box,” he said.
“Especially with the homeware, we get older dish sets and things like that you’re not going to pick up new.
“We’ve got plenty of bargain vintage stuff as well, as well as brand new stuff that still has the price tags on it. It’s really a chance for shoppers to come in at any time and find a bargain.”
Vinnies has engaged the help of former creative director turned lifestyle content creator Loui Burke to lend his ideas for home and hosting.
“When Vinnies asked me to run a series of mini makeovers and reveals as part of Dupe the Room, I couldn’t resist,” Mr Burke said.
“We launched into action at the Vinnies shop in Moorabbin to build a life-size house frame and, week by week, we are decorating a variety of rooms to show our supporters just how easy – and fun – it is to rise to the challenge of thrifted styling.”
