City launches shopfront Christmas comp

Townhouse Living's Bridget Ryan and mayor Stretch Kontelj with one of the City's Christmas window competition bows. (Supplied)

With Halloween firmly in the rearview mirror it’s time to get ready for the most wonderful time of the year, and Geelong council is hoping businesses start spreading the Christmas cheer.

As part of the Christmas in Geelong 2025 program, the City of Greater Geelong is encouraging local traders to decorate their shopfronts as part of its window dressing competition.

Participating shops will receive a red bow from the City, be listed on its Geelong Christmas Windows webpage and go into the running for a $1000 prize for the best display.

Local homewares boutique Townhouse Living has already begun hanging the decorations – complete with big red bow – for what interior designer and stylist Bridget Ryan said was a special time of year.

“We love creating a bit of magic at Christmas time,” she said.

“Celebrating these times and traditions is so important to our team and our customers.”

Mayor Stretch Kontelj encouraged business owners from across the region to get involved.

“When our shopfronts come alive, the whole city feels brighter,” he said.

“It’s a wonderful way to celebrate creativity and Christmas spirit while supporting our traders. I can imagine Geelong looking like one big Christmas storybook.”

Deputy mayor Ron Nelson said the initiative shone a spotlight on local businesses.

“It’s another reason for families to explore our streets, shop local and enjoy what Geelong has to offer,” he said.

Visit geelong.link/dressyourbusiness to register your business, or geelongaustralia.com.au/christmas to see the full competition terms and conditions.