City offers free business support

Zuckerhaus owner and chief cake caker Nick Roberts with Geelong Mayor Trent Sullivan. (Supplied)

The City of Greater Geelong is offering free support to community members looking to start their own small business.

The City’s Business Concierge service puts prospective small business owners in contact with relevant council departments to help prepare for and navigate through the necessary red tape.

With an online contact point, the service has been set up to get businesses up and running as soon as possible, assisting with permits, compliance and knowledge of the local economy.

Mayor Trent Sullivan said the service was available for traders wanting to grow their existing business as well as new small business owners.

“Our region has more than 21,000 small businesses, making up around 97 per cent of all businesses,” Mayor Sullivan said.

“The City’s Business and Industry Experience team is committed to empowering and strengthening this sector, which is a major driver of our local economy.

“Our free Business Concierge service has new and existing business owners covered with support during each stage of the business journey.

“There is plenty on offer, including free workshops and mentoring, training, networking and advice on permits.”

Deputy Mayor Anthony Aitken said the council was dedicated to supporting local businesses.

“The City works to attract investment through organising investment and trade visits, showcasing Greater Geelong’s business and industry potential and streamlining regulatory processes and permits,” Cr Aitken said.

“To help grow and diversify our economy, the team collaborates with business and industry experts to explore opportunities, advocates for strategic projects that underpin business and industry growth and helps to address important local economic challenges.”

Visit for more information.