New HQ for Geelong Chamber

Geelong Chamber of Commerce's Jeremy Crawford and Renée Jovic with Geelong mayor Trent Sullivan. (Supplied)

The Geelong Chamber of Commerce (GCC) will establish its new headquarters in the heart of the city following the purchase of a historic building adjacent to the Wurriki Nyal Civic Precinct.

GCC successfully acquired 151 Mercer Street last week, the site of the former Richardson’s Garage building.

In addition to serving as GCC’s future headquarters, the building will be home to a business services hub with meeting rooms and event spaces.

Jeremy Crawford, CEO of Geelong Chamber of Commerce, expressed his enthusiasm for the move.

“The purchase of 151 Mercer St represents a significant milestone for the Geelong Chamber of Commerce,” Mr Crawford said.

“This strategic investment underscores our dedication to advancing the interests of our members and contributing to the economic prosperity of Geelong.

“Our dedication to our members is unwavering and this significant step forward presents numerous opportunities for Geelong Chamber members to benefit from enhanced services and facilities.”

The building, constructed in 1921, is a significant heritage asset, recently restored and recognised with a local National Heritage Trust Award.

Mr Crawford said GCC was committed to ensuring its “ historical significance is preserved for future generations”.

“Guided by principles of heritage conservation, any refurbishment or alteration work will be undertaken with utmost care and respect for the building’s architectural integrity,” he said.

GCC chair Renée Jovic said she was excited for the future.

“This property, strategically located in the heart of the Knowledge and Enterprise precinct under the Geelong Framework Plan, aligns perfectly with the prosperity and future of Geelong,” Ms Jovic said.

“It gives our Chamber an opportunity to create an epicentre for business in Geelong, and a modern proposition that puts our member businesses and their experiences at the forefront of everything we do.”

The property was subdivided in 2021 as part of the Wurriki Nyal project, after which Geelong council conducted an extensive expression of interest process.

Greater Geelong Mayor Trent Sullivan congratulated the Chamber for its purchase of the property.

“The acquisition highlights the Chamber’s confidence in our city’s centre, and deep respect for our rich heritage,” he said.

“The Chamber will be a great addition to our Civic Precinct, creating further business and community activity in this emerging commercial area.”