Celebrating an Aussie motoring icon

Event Secretary Chris Sager and Rex Gorell marketing manager Pike Peters. (Ivan Kemp) 469089_05

The 2025 All Ford Day is set to be the biggest and best ever, as the iconic motoring company celebrates 100 years in Australia.

The annual event, now in its 34th year, will welcome more than 50 motoring clubs to Geelong’s Eastern Park this Sunday (April 6), with 1500 vehicles on display.

Featured cars will range from early motoring machines to modern performance vehicles and everything in between.

Event secretary Chris Sager said this year’s day was shaping up to be an “amazing experience” for Ford lovers.

“It really is about the cars, they are the special attractions,” Mr Sager said.

“We are the largest single make car event in Australia, and what people love is the opportunity to come together to celebrate their beloved Ford and to spend time with friends.

“We’ve got about 50 attendee clubs, they bring picnics, they set up and enjoy the whole day together. It’s great to see.”

The day will feature some of the first-ever ‘Dalgety’ Model T Fords built in the Dalgety Wool Store, a selection of rare vehicles from Ford Australia’s Heritage Collection and legendary cars from Bowden’s Own.

Special guests from Geelong Cats will also attend, as will V8 Supercar drivers, Ford designers and industry dignitaries.

Mr Sager said the organising committee was privileged to be able to deliver such a beloved Geelong event.

“We definitely consider ourselves custodians of a community event, so our focus is on delivering what people love,” he said.

“There is a generational history of Ford ownership and Ford production in Geelong, and that’s absolutely something we’re here to support.”

All Ford Day is at Eastern Park on Sunday, April 6, with gates open at 9am. Visit allfordday.org.au for tickets or get them at the gate.

Matt Hewson