A community initiative that supports children in families struggling financially in the Geelong region has experienced great success.
Operation Backpack saw Meli volunteers donate 1058 stationery and school supplies valued at $4,025.14 to children in need from Wednesday, January 3, to Sunday, January 21.
Meli chief executive Grant Boyd said the initiative would allow children in need to begin the school year with necessary supplies like lunch boxes, backpacks, books, pencil cases and stationery.
“This financial pressure is compounded at this time of year by the additional costs associated with sending children to school,” he said.
“It’s vital for children to have the supplies they need from day one to ensure they are equipped with the tools they need to thrive in school this year.
“The generous donations made through Operation Backpack will provide welcome relief to families already grappling with hardship or disadvantage.”
Mr Boyd said families faced increased financial stress and had to make difficult decisions on prioritising their limited resources.
A collection box was placed inside the Waurn Ponds Shopping Centre, where customers were encouraged to donate new back-to-school items.
Waurn Ponds Shopping Centre marketing manager Georgie Ricca said she was “delighted” with the community’s response and the amount of donations.
“It’s wonderful to see the community getting behind such a worthwhile cause and helping families who may be doing it tough financially,” she said.
The donated backpacks filled with supplies will be distributed to families supported through Meli’s Early Childhood and Family Services programs and its network of 30 kindergartens.
