Fords still ‘first’ here

Ford still fills more driveways across Geelong than any other marque despite its plan to cease manufacturing in the city next year.
The Australian Bureau of Statistics motor vehicle census of car registrations by postcode shows that Geelong, the Surf Coast and Bellarine Peninsula remain in Ford’s firm grip.
But the picture is different nationally with Toyota overtaking Holden and Ford.
The only area of Geelong where Ford has lost brand loyalty is where it makes its vehicles, with 4035 Holdens outnumbering 3725 Fords in the 3214 postcode of the city’s northern suburbs.
Ford is the most popular car in seven out of 12 of the region’s main postcodes, with 34,267 registrations. Holden is second with 25,484.
The difference is most-pronounced in the 3216 postcode, home to 7925 Fords against 7109 Holdens.
The Blue Oval will cease manufacturing next October, retiring the venerable Falcon.
The closure and early job cuts will put hundreds of Geelong Ford employees out of work.