A flu outbreak has drained Geelong’s blood supplies, prompting the city’s donor centre to enlist a surprise recruit in a new campaign for donations.
The Cookie Monster appeared at the centre this week as the Australian Red Cross Blood Service urged donors to “crumb on down” to the Geelong centre.
The service said it needs 1026 extra appointments as a late peak in the flu season caused a spike in donor cancellations.
As well as the satisfaction of supporting a vital service, donors would also earn the reward of a biscuit and cup of tea afterward, said blood service spokesperson Stephanie Reynolds.
“We’re challenging Geelong people to crumb on down and give blood at this time of need,” she said.
“After saving lives they can then enjoy a cup of tea or coffee while munching on Australia’s best biscuit. We believe it’s the best biscuit because it’s the only one that saves lives.
“Right now we still need 1026 biscuit-loving donors to roll up their sleeves and help us overcome this cold and flu problem.
“Every donation helps to save three lives, including the lives of cancer patients, road trauma victims, people with blood disorders, unborn babies, and mothers during childbirth.”
Appointments can be made at donateblood.com.au/biscuit or by phoning 13 14 95.
