By MICHELLE HERBISON
MELBOURNE indie rock band British India is heading to Geelong following last month’s release of their fourth album Controller.
The band’s 18 May gig at The Wool Exchange will aim to promote road safety awareness as part of a partnership between Transport Accident Commission (TAC) and Mushroom Marketing.
British India is among the 15 artists signed up to the Roadsmarts program, which includes 30 concerts throughout regional Victoria.
Mushroom Marketing managing director Carl Gardiner said the band would be an ideal ambassador for the campaign.
“These artists see the risks people take on the roads when they’re travelling to gigs. Roadsmarts provides them with a road safety voice – a chance to share messages in their own words that challenge reckless behaviour on our roads,” Gardiner said.
Musicians involved in the project were sharing road safety messages through a Facebook page, facebook.com/RoadsmartsGigs, at their live shows and through a new smart phone app, he said.
“Roadsmarts has already had overwhelming support from the live music industry.”
TAC chief executive officer Janet Dore said Roadsmarts would target young people who were a key demographic at risk on roads.
“With more than 14 million patron visits to live music gigs each year in Victoria, this is an important audience for the TAC to reach out to. It’s also a chance to focus on the role of the designated driver and the artists are supporting those who take on this responsibility to keep their mates safe,” Ms Dore said.
