Road tragedy adds lingering ingredient to Masterchef

THE LINGERING impact of a Geelong road death will be driven home to Masterchef viewers on Sunday as part of a new Traffic Accident Commission campaign.
The TAC said the campaign would screen a three-minute montage of the stories of the people still struggling with the death of 19-year-old Luke Robinson earlier this year.
Mr Robinson died in a car accident on Anakie Road in March.
The TAC said the montage explored the impact of the accident from the perspective of survivors, eyewitnesses, family, friends, emergency workers, work colleagues and others still coming to terms with the tragedy.
TAC chief executive officer Janet Dore said The Ripple Effect was one of the most emotionally compelling campaigns in the TAC’s 20 years.
“The Robinsons have harnessed their grief over the loss of their son, Luke, in the most constructive of ways by becoming passionate road safety advocates,” Ms Dore said.
“The TAC is very thankful to them for having the courage and strength to be involved.”
Mr Robinson’s father, Norm, said family and friends agreed to be in the campaign to raise awareness of the widespread impact of speed-related deaths.
The TAC nominates speed as the biggest killer on the state’s roads.
The campaign will run until August 1 across all regional and metropolitan media.
“The TAC hopes The Ripple Effect campaign helps make speeding as socially unacceptable as drink driving,” Ms Dore said.
“Don’t let it be too late for you or your loved ones – remember Luke Robinson and slow down.”