New homes, land package gets results

A new local initiative for marketing home builders and land is getting results, according to advertisers.
Geelong Coast New Homes & Land launched just a few months ago, combining a free glossy tabloid-sized publication with a dedicated website.
Both platforms carry advertisements and editorial content promoting local builders and developers, offering a complete print and digital package free to readers.
Delivery of the second edition began last week, with the 20,000 copies covering Geelong, the Bellarine Peninsula and Surf Coast also reaching into western Melbourne.
The magazine is available free at hundreds of pick-up points, while the website operates without a paywall at newhomesland.geelongindy.com.au.
Advertisers reported outstanding results from the first edition of Geelong Coast New Homes & Land.
“It had been really quiet but the first weekend after the magazine came out and the website launched we all of a sudden got eight sales leads,” said Enso Homes’ Leigh Selkrig.
“Three of them had downloaded our Eight Hidden Costs to Building E-book, which we promoted in the magazine, and five calls to the office had seen our ad.
“We also had a lot of other inquiries and website traffic, which we can assume was only due to Geelong Coast New Homes & Land.”
Geelong’s only community newspaper, the Indy, produces the magazine and website.