Moorabool Street flashback

TAKE a stroll down Geelong’s Moorabool St more than a century in this striking image of the city’s chief thoroughfare.

The wide thoroughfare, more than ample for its modest horse and buggy traffic, is packed earth and ordure, its merchants varied but even today familiar.

Handsome balustrades and shady verandahs, with decorative metal lace and poles, are gone, so too the long dresses and sun umbrellas. Some of the building facades remain, the interiors behind them today a possible prospect for contemporary rooftop living.

Gone, too, are the multi-tiered power poles, centre-of-road lighting and distinctive signwriting extolling the virtues of the business houses’ wares and services.