MORE than 70 people began new jobs when a new Coles supermarket opened at Lara this week.
The company said the workers joined 40 existing Coles staff to give the store a combined workforce of more than 110 employees.
Mayor Darryn Lyons joined the Coles team to officially open the store on Wednesday.
Manager Trent Butcher welcomed his new team to the second largest Coles in the Geelong region.
Coles said the supermarket featured an “extensive market-style layout” and other new concepts, including MIX apparel, a gourmet delicatessen and a “deli on the go cabinet”.
“With an emphasis on freshness, the fruit and vegetables will be displayed on ice, in-store butchers will offer sliced beef on demand and bakery items will be baked from scratch in the store.”
Coles said regional suppliers featured heavily, including Fresh Select vegetables and fruit, Parwan Mushrooms and Farms Foods meat products.