Customers queue up at Dimmeys opening

Opening up: Manager Graham Lewis outside Dimmeys Geelong on Wednesday. Opening up: Manager Graham Lewis outside Dimmeys Geelong on Wednesday.

JOHN VAN KLAVEREN
CUSTOMER response to the reopening of budget retailer Dimmeys in central Geelong this week “overwhelmed” staff, according to company spokesman Ken Hampson.
“People certainly seemed to be happy we were back in town,” Mr Hampson said.
He estimated that around 200 customers were waiting outside on opening day, with queues of up to 50 at the registers.
“Our sales figures are as good as we’d hoped – we’re getting better figures than the old Malop St store already,” Mr Hampson said.
“I was doing some greeting on the door on the day and numbers of people were prepared to come out of Market Square and walk across the mall.
“It certainly repays our faith in the Geelong market and our presence in the CBD.
“We had a few hiccups and we’re disappointed we delayed some customers but we were overwhelmed by the response.”