By JOHN VAN KLAVEREN
GEELONG moviegoers are the winners in a movie ticket price war between the two major chains operating in the city.
Reading Cinemas Waurn Ponds is selling $10 tickets to movies in its newly renovated theatres, while Village has been touting a Geelong-only offer of five tickets for $40, equating to $8 a ticket.
Reading manager Dave Lovell said the ticket prices would be among the lowest in Australia.
“It’s very good value and customers are the winners. People are amazed at the value, getting a brand-new fully renovated cinema for a cheaper price,” Mr Lovell said.
“They’re always asking our staff whether it’s a short-term thing but it’s staying as a permanent price.
“We’re happy because we get bums on seats.”
Mr Lovell said Reading Waurn Ponds had introduced its premium seating only a week ago, offering wide leather seats with tray tables for $15 and serviced by a hot-food menu.
“It’s taken off. It’s only been going a fortnight and it’s proved pretty popular.
“People like to make it a bit more special when they go out.”
The Independent was unable to obtain comment from Village Cinemas.
