View of area for new boss

Toby Balazs

Toby Balazs will help Geelong locals take advantage of Victoria’s fastest-growing regional property market when he takes over operation of VIEW.com.au next month.

VIEW has more than 500 buy and rent listings in Greater Geelong at any given time.

About 190,000 visitors have viewed the site’s listings for Greater Geelong addresses a total of 420,000 times in the past 12 months, an increase of 24 per cent on the previous year.

Mr Balazs takes over as chief executive officer of VIEW, Australia’s third-largest property-listing site, from Enzo Raimondo on 16 July.

He joins VIEW having served as a key member of REA Groups’s leadership and online strategy teams since 2004.

Announcing Mr Balazs’s appointment, VIEW Chairman John Piccolo described him as a dynamic thinker and leader.

“VIEW’s continued mission to make property buying more intuitive, easier to understand and informative will only be intensified with Toby joining the team,”  he said.

Mr Balazs said he was honoured and excited to be a part of VIEWS’s great culture and market-winning strategy.

“Growing VIEW from the third largest player is a challenge I accept with both confidence and determination.”

Mr Balazs joins VIEW as it continues to roll out its rebrand, including the recent launch of its Property-360 price estimate tool.

The tool allows agents and consumers to track the value of more than 13 million properties across Australia and instantly calculate their estimated prices.

The feature allows users to adjust the value of a residence by adding bedrooms, bathrooms or car spaces.

In spring VIEW will release the next round of transformations, which focus on providing richer search metrics and making property research easier and more informative.

VIEW has also partnered with Star News Group, including the Geelong Indy, to provide up-to-date property insights and invaluable commentary to people living in regional areas and local property developers.