The Jeep retail chain, including a Geelong store, has collapsed into voluntary administration.
The company with the licence to sell Jeep clothing and footwear in Australia, Revolution Brands, appointed voluntary administrators last week.
Cor Cordis Chartered Accountants is acting as the company’s external manager.
There was no indication of the number of staff affected.
The first Jeep clothing store opened just 10 years ago but expanded to 20 stores nationwide.
The 20 retail outlets under administration sell a range of Jeep-branded apparel, including caps, underwear and shorts.
The administrator said the Jeep stores would remain open while pursuing a sale of the business as a going concern.
A number of high-profile retail brands have collapsed into administration in the past few months, including homewares business Laura Ashley and electronics chain Dick Smith.
