BELMONT’S longest-serving supermarket has celebrated the 100th anniversary of its parent company while working steadily toward its own half-century milestone.
Coles Belmont, which employs 160 staff, served up a centenary-themed cake on Wednesday to mark the big birthday.
Coles’ first store opened on 9 April 1914 in Collingwood, while the Belmont supermarket began trading in 1970.
Staff gathered for the Belmont celebration this week, including 44-year Coles veteran Edith Vasle.
Belmont manager Brad MacDonald said his team was proud to celebrate the Australian company’s centenary.
“Coles has definitely come a long way since the first store opened but the company’s commitment to quality, service and value has remain unchanged,” he said.
“Coles is as dedicated today as it was 100 years ago to serving the needs of local shoppers and producers.”
