.--- Sponsored ---

Category: Retail and Business of the Year
Winner: Oishi-m

Torquay-based children’s brand Oishi-m is the overall winner of the 2017 Powercor Geelong Business Excellence Awards.
The company, whose name is pronounced oy-shee-em, was announced as Business of the Year after earlier winning the retail category of the region’s biggest business awards during a glittering presentation night at waterfront Geelong’s The Pier on Thursday night.
Established in 2005, Oishi-m is a flourishing business with a Torquay store, an adjoining head office and global e-commerce website.
Oishi-m says it produces the opposite of fast, throwaway fashion. Its quirky, colourful garments are instead designed for functionality and comfort, generating comments wherever children adventure and play.
Oishi-m outfits are designed to endure as hand-me-downs, giving each wearer a lasting, positive experience for children aged from three months to eight years.
Founded on talent from Torquay’s surf industry, the business is run mostly by 15-plus parents working part-time or casual hours for an equivalent 6.25 full-time positions.
Oishi-m.com shipped 12,000-plus orders all over Australia and to 37 countries worldwide last financial year.
The beautiful Torquay store is packed with the brand’s own designed-and-developed products, along with Australia’s most impressive toddler footwear collection.
“Oishi-m is an independent Australian children’s brand amplifying the stoke of childhood,” the company says.
“From our unique and cherished clothing to the communities we nurture, we believe our business can be a force for good as we help express and celebrate the personality in each child.”
Oishi-m has set a five-year focus to:
• be Australia’s coolest children’s-wear store – a must-visit destination for visitors to Geelong and the Surf Coast;
• be front of mind for cool, funky children’s clothing and footwear;
• achieve online sales growth aggressive domestically and organically internationally;
• capitalise on exposure, such as through Channel 10’s Offspring show;
• continue providing a great workplace;
• continuously improve customer experience, and
• remain a sustainable business, valuing the work/life balance.

Comments are closed.

Your first stop before buying a home. View the whole picture.

More News

Bell Park designer Ali Rauf narrowly missed top place at the Melbourne Cup in a prestigious, invite-only fashion competition last ...

Bell Park pensioner Wolfgang Klemenz has returned to the pedals after two knee replacements, thanks to a Geelong-based electric bike (...

Performing half-naked on the streets was Jax Human’s first dance-step to a career as a male stripper. “I started ...

Geelong Revival organiser Nick Heath remembers a time when the waterfront car races were notorious for nasty crashes. “In those ...

Sing Australia Geelong’s members have brought back harmonies from across the country and the world, says group leader Mary ...

Gobble-gobble! Yes, it’s time for Indy readers to get their giblets out with the annual return of Geelong’s ...

Latest Sport

Local Cricket, by Jim Timberlake Three wins on the trot has moved the Geelong Cricket Club into the top eight, ...

On the Bite, by Chris Pitman With snapper season in full swing, Clifton Springs was a solid choice last week. ...

Barwon Heads surfers Ellie Harrison and Zeph Lamperd used their local knowledge to dominate the waves in tricky conditions at ...

Entertainment

Performing half-naked on the streets was Jax Human’s first dance-step to a career as a male stripper. “I started ...

Geelong Revival organiser Nick Heath remembers a time when the waterfront car races were notorious for nasty crashes. “In those ...

Sing Australia Geelong’s members have brought back harmonies from across the country and the world, says group leader Mary ...